Customer relationship management (CRM) is a technology where businesses anticipate advancements that will enhance their experience and increase ROI, an application software that helps businesses manage customer relationships. It delivers interactions and assists in business development. However,  Salesforce CRM comes with security concerns like data privacy and Reliability. The cloud-based software company started using blockchain solutions to address this problem. They developed the salesforce blockchain, which has created multiple successful projects. 

Why Blockchain caught Salesforce’s attention? 

You could consider Blockchain technology as a safe architecture that shields and traces data in a distributed manner and can be verified by a specified set of people in the network. This innovative technology can revolutionize how we exchange information, purchase and sell goods, and verify the credibility of the data we rely on every day, including our transactions and purchases. 

Businesses require participation from diverse individuals across various organizations. To improve such business processes, distributed ledger technology came to light. Such databases are shared, reproduced, and synchronized among groups, to ease things out without needing a mediator. Each entry in the distributed ledger contains an encrypted timestamp and is a permanent, auditable record of all transactions. Blockchain technology facilitates transactions between peer-to-peer networks, creating a distributed ledger with exceptional capabilities.

Introducing Salesforce Blockchain

Salesforce Blockchain is built on the open-source Hyperledger sawtooth technology, directly integrated into the Salesforce platform, and customized for Salesforce Lightning. This platform offers you a unique way of generating, safeguarding, and transferring data from an application among collaborators. It enables organizations to construct intelligent agreements, decentralized applications, and networks for sharing authenticated data. Salesforce users can develop their blockchain-based trust networks, data, and applications using intuitive tools without requiring extensive coding knowledge. 

Blockchain Connect: To seamlessly integrate blockchain actions with apps on the Salesforce platform

Blockchain Builder: To help developers in building blockchain applications

Blockchain Engage: To let third parties in the blockchain application, even if they are not a part of the Salesforce ecosystem.

Consensus Mechanism: Similar to other blockchain networks, this offers various consensus protocols and enables the network to determine the most suitable process based on their specific needs.

Hyperledger Sawtooth: Hyperledger Sawtooth is a blockchain protocol used to build the Salesforce blockchain and ensure that smart contracts are secure and efficient for enterprise use in a distributed ledger solution.

Benefits of Salesforce Blockchain Application Development

Salesforce blockchain application development promotes low development complexity and offers many benefits for CRM. Salesforce has identified several benefits of using blockchain technology in this way. Here is a listing of the benefits of the platform: 

Data Automation

Salesforce has many tools that require little or no effort to implement and makes it much more manageable for your users to get their data into Salesforce. The platform allows users to utilize blockchain data insights and integrate with Salesforce to address technical breaches better and improve sustainability.

Improved Data Security

Salesforce blockchain application development can enhance data privacy and app security. The encryption method used in blockchain, which includes timestamps on every transaction, is virtually impenetrable and known to be hack-proof. Additionally, the chances for third-party apps to run into problems and overrun security with a fully decentralized system are low.

Better Network Building

Salesforce Blockchain facilitates businesses to create and manage their own blockchain applications, networks, and smart contracts tailored to their specific needs. The platform utilizes low code, a feature also found in other Salesforce apps. This way users can create and share blockchain projects with a process comparable to any customer relationship management tool.

Safeguard Digital Information

Encryption plays a crucial role, especially in blockchain application development. The encryption process is so complex that only those with a decryption key can access the system. This makes blockchain ideal for systems that require multiple user access, while also ensuring verification of any adjusted information.

How could it change our way of business? 

The combination of Salesforce and Blockchain technology can effectively tackle the issues of trust and efficiency in our digital economy. Salesforce is exploring the potential of blockchain technology and its decentralized nature to create new and innovative business models that were not previously feasible on the Salesforce platform

Being a leading CRM service provider, Salesforce has the potential to revolutionize business operations beyond just offering CRM tools and services. With its streamlined solutions for managing information, robust analytics capabilities, automated task management, and improved communication tools, there is potential for even further enhancements with some minor adjustments. Small & big businesses are trying to ride the digital transformation wave, by combining Salesforce's CRM workflows with blockchain data, companies can develop innovative business processes and models that span their entire organization, enabling them to accelerate business. 

Thinking Beyond CRM

The Salesforce blockchain is a platform that links with CRM and allows businesses to establish trusted networks and securely communicate with each other. This technological advancement streamlines data management and connectivity, making it a simple and efficient process.  Salesforce is eager to broaden its CRM capabilities, which will enable multiple parties to collaborate in a trustworthy manner and develop business models based on ecosystems, rather than just customer relationships. 

As a renowned Software development company in India, Evon Technologies offers a wide range of Salesforce development services, that can turn your Blockchain integration ideas into reality. We will not just help you enhance supplier/buyer logistics significantly but will also help generate new revenue standards for your business. If you have any questions regarding our Salesforce implementation solutions, please feel free to contact us by email at This email address is being protected from spambots. You need JavaScript enabled to view it..