The Internet, as we know, is widely accepted as the solution to every problem that is possible. That is the reason why progressive people of the modern age depend on virtual services for all their necessities of life and they can get almost everything done online from services to products. Whether the business is big or small, they have set up their websites for promoting their products and services. It becomes important to ensure your website looks appealing and attractive so that clients find it interesting. It seems unimaginable that any business would operate without any form of an online presence. A web presence is a must for your business in today’s world. It not only showcases your products or services but also validates your business. Customers go through your site to learn more about your business and how you can help them and serve their needs.
If you have a custom website, you can design and put it together with those customers in mind. Although it’s easy to build a website using cookie-cutter templates or pre-configured sites, it’s more beneficial to consider creating one with custom web development. Your brand is unique to your business and you need to showcase your brand through custom design elements on your website. Custom web development solutions help your website and your business in many ways. 48 per cent of a survey’s respondents mentioned website design as their most important part of determining a website’s reliability. Reliability is almost everything online if you want to prove your authenticity. Online reviews are trustworthy because they give credibility to businesses, and that trust can be monetized. Additionally, standing out should be your focus and featuring things on your website that other businesses may not be using. There are numerous benefits for your business with custom web design and development and here are some of our preferences:
Professionalism for Your Business
If you take a look at the contrast between a standard website design and a custom-designed one, you will see that the difference in professionalism is astounding. A custom website design will look professional to anyone who visits the website. This can result in great conversions and leads simply because your business website seems more legitimate. The credibility of a professional site can reduce concerns customers may have about security, especially if you are selling products from your website.
Building your business website online is more than just slapping your logo home page. It's not about fitting your business and brand into the placeholders of a template, but building a refined base to highlight the uniqueness and sophistication of your business. Through custom development, a business can partner with a development team to give their website a personalized feel and a unique user experience that is not confined to offerings from drag-and-drop templates. Websites need to provide businesses with an opportunity to showcase not only their unique products and services but also their personality which shows professionalism.
The faster load speed of your website
The website builders and CMSs have built-in functionalities to cater to as many different users as possible, allowing these platforms to target the widest possible customer base. Whether your website needs it or not, you will be stuck with all these functionalities embedded in your website, functionalities that come with platforms. This is commonly known as bloatware, which can not only increase the complexity for the user but influence the technical structure of the website which results in your website loading at a slow speed. Website load times are decisive for your business and can be the reason for landing and losing a customer, especially since users nowadays visit websites on mobile devices using mobile broadband.
According to research from Stanford, 75% of internet users will make decisions about a business’s reliability based only on how their website looks. It is a destructive statistic, as many beginner eCommerce businesses don’t invest enough money and energy into their website development to overcome this obstacle. If your website hosts data-intensive graphics and photos, it takes longer to load than a smooth, neatly designed website with minimal graphics. Custom building your website allows you to fully remove additional functionality and bloatware. Building custom functions for your site allows you to optimise not only the features but also the design for these functions further decreasing the load time.
Improved Security
Website security has always been a topic of discussion on the internet. However, security breaches in the last couple of years (Ashley Madison and Equifax are two key examples), internet and website security have become the main focus for search engines as well as consumers. To an extent that Google has made Chrome automatically warn users if they’re entering any information on a site that is hosted on a page that does not have SSL connected. Once you use an existing platform to build your website, whether it is a website builder or an open-source CMS, exposes your website up to vulnerabilities that influence all other websites using these platforms. This means if there's a vulnerability found on another site using that platform then it can be used to enter all other websites that are using the same version of the platform.
Custom development of websites can sometimes be more reliable in terms of security because the framework is individual and therefore has fewer security gaps. The code is written by one developer instead of a big team of developers. It makes it more difficult for hackers to exploit any bugs in the website and cause harm because they are unknown to the system. When you think about it, this only makes sense—the more people use open-source CMS software solutions, the bigger the pool is for the hackers who are experts in that area. But with custom development solutions, you can be certain that you’re not big enough to draw the attention of mainstream hackers.
Scalability and Flexibility
Having a website that can grow with the growth of your business is a crucial part of taking your business online. So it is vital for any business to have their digital presence built with a system that is both scalable to handle the bigger stream of traffic and flexible enough to add new functionality to the existing platform. Website builders are neither scalable nor flexible, which means their lifespan for any licensed business is very limited. Once the lifespan of a website built using a website builder is expired, the business owner will switch to a custom-built website that is both scalable and flexible.
You may also read: J2ee technology for scalable web development
With the growth of your company, you can scale up your custom website and web app. It is highly flexible in terms of the changing demand and growth of your enterprise. You can expand and contract as per your necessity. This is one key reason why business-owners prefer custom websites and web apps over templated ones. It makes it convenient to add, switch or modify products and services without any obstacle as per the business needs. One of the perks of having a flexible website is you can work on it without having any major technical knowledge and make adjustments as per your customer’s satisfaction. It helps you redo your website whenever you need and in turn, it saves your money as well as time. You can also increase sales with a custom website customizing web pages according to customer requirements on your website and getting custom web development solutions will inevitably increase sales volume.
Better rank On Search Engines
Custom website design provides your website with a search engine optimization (SEO) benefit. Content marketing and user experience help to rank sites better, so you need to give your website the attention it needs in this area. A custom design is developed to engage with your visitors as soon as they land on your page while a templated website may not be set up to help you maximize your SEO. When you have a custom website, those minute details can be incorporated into the design on the back end. Therefore SEO will be built into the framework and your climb in ranking will be simpler to manage and achieve over time.
Custom website designs also focus on front-end SEO as each page includes keyword-rich content that Google value. These superior features and content improve the likelihood that people will link to your site, helping your site increase its page rankings. You have more ways to make your website mobile optimized and offer a seamless user experience to visitors on the mobile site. Whereas, businesses who prefer a premade template have to hire an SEO specialist to improve search engine rankings.
To Wrap It Up
Choosing between a website template or a custom web design depends on several factors, such as what type of business you have, who’s your target audience, and what their needs are. For specific businesses, a website template with fundamental functionalities will do the job. Whereas if you need flexibility or customization in the design creation, it’s reasonable to invest money in a custom web design. Along with simplifying your customer journey, you can also optimise a lot of your business functions using a tailor-made website with the help of outsourcing your custom web site development to an offshore web development company. These companies provide professional services like graphic designing, website maintenance, E-commerce, web app development, game design and development, etc.
Evon Technologies is one of those offshore software consulting and custom web development companies in India. We let you hire web developers from us to get feature-rich, fast, aesthetically appealing UI, responsive and a user-friendly website. Our dedicated team of experts are tech-savvy and we keep them stay abreast with the latest web development technologies to meet client’s preferences. They design, code and create your website to include all of the latest custom web development trends required to your business website to help you boost up business sales. We bring traits that include cross-platform compatibility, cross-browser compatibility, usability and scalability, to your business website. If you are looking to have your custom website developed, then contact us today or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..
