source: parthiansystems.com

What business decisions you make determine the fate of your business. It makes enough sense to say that decision making for a business no longer has a reliance only on gut-feeling, past experiences, etc. since we are now living in a digital-enriched world wherein a huge piles of data is present to make informed decisions. According to Chris Jordan, President, iOLAP, Inc, “Success of any business has a lot to do with unlocking the value of data and convert it into trusted information for critical decision making.”

Since massive amount of data from disparate sources exists in structured, semi-structured and unstructured form, data integration plays an imperative role to turn it into trusted information.  

Why Data Integration Holds Significant Importance for Businesses

Data integration helps in converting data from different sources into a structured set of information to make it usable for end-users without complex coding. It allows chief managers to gain insight into customer’s behaviour and devise effective marketing strategies.

Benefits of Data Integration

• Creates value for your business
• Improves business intelligence
• Allows timely access to business data
• Allows integration of diverse businesses and their processes through shared data
• Enables chief managers to meet business goals
• Helps in creating valuable database
• High ROI                                      

                                                       source: superdevelop.com

Data lake is a term referred to a gigantic amount of data which has not been transformed into meaningful information yet, thus brings no benefit for the holder. However, data integration tools, like Pentaho, help convert it into streamlined data refinery with ease to enable chief managers to make informed decisions. Data integration software hold the key for business managers to make predictions, improve business operations and offer products to customer that fit in their interest areas.

Data integration tools enable ETL (extraction-transform-load) to process big data sources in familiar ways. Moreover, data integration tools give you access to their big library of pre-built components, which make it easier for you transform data from a full spectrum of sources. Sub-areas of data integration comprise of data warehousing, data migration, enterprise application and master data management.

Below is the list of 10 popular data integration tools  

• Astera

• IBM’s Agile Data Integration
• Pentaho
• SAP
• Jitterbit
• Oracle Data Integration
• Informatica
• HVR Software
• Information Builders
• Adeptia

Data integration also gives rise to Predictive personalization, which is the new mantra for businesses to increase their sales numbers and keep on adding new customers to the list of loyal customers. It helps you create a good brand value in the market as invokes a feeling among customers that you pay heed to their individual preferences and deliver tailor-made solutions. CRMs, social media, websites, news feeds etc. generate a lot of data about customers, but without data integration, it’s not possible to make sense of it and figure out what sort of personalized experience your prospective customers are demanding from you. Data integration tools do not cost much and take less time to provide you vital information to transform your business into a big success.

Exploring highly interactive and high-performance information via data integration opens gates to make informed business decisions and take your business to new heights.